Professional Certificate Course in Understanding the Marketing Mix L3

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Duration

2 Weeks

Pedagogy

Online

Professional Certificate Course in Understanding the Marketing Mix L3

This course offers a deep dive into the marketing mix, dissecting each of the Four P's and their interconnectedness with product life cycles. Participants will analyze how marketing decisions influence product features, pricing strategies, supply chain management, and integrated marketing communication, gaining a holistic understanding of modern marketing dynamics.


After the successful completion of the course, you will be able to learn about the following,

  • Define and explain the concept of the marketing mix.
  • Define and elaborate on each of the Four P's: Product, Price, Place, and Promotion.
  • Explore how the Four P's relate to different stages of the product life cycle.
  • Examine how marketing decisions impact the product itself, including features, design, and branding.
  • Evaluate how marketing strategies affect pricing decisions, such as setting initial prices, discounts, and pricing adjustments.
  • Define the concept of the supply chain and its significance in marketing.
  • Analyze how efficient supply chain management can impact product availability, distribution, and customer satisfaction.
  • Define integrated marketing communication (IMC) and its role in modern marketing.
  • Examine the components of IMC, including advertising, public relations, sales promotion, personal selling, and digital marketing.


Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Product Manager
  • Pricing Strategist
  • Distribution Coordinator
  • Promotion Specialist
  • Supply Chain Analyst
  • Marketing Communication Manager
  • Branding Consultant
  • Digital Marketing Coordinator

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What you'll learn

Module 1

Understanding The Marketing Mix

Dive into the intricacies of the marketing mix with this course, dissecting each Four P - Product, Price, Place, and Promotion - and understanding their impact on product life cycles. Participants will gain insights into supply chain management and integrated marketing communication, emerging equipped to make strategic marketing decisions across diverse aspects of the field.

 
 

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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HANNA C.

All in all, it was a very smooth lecture. I learned a lot in a very quick way. I got to realize some things and it was a great help.

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Lutfillo L.

The course is interesting. I took the first time online course, was a little bit excited about it. My biggest concern was about internet speed and its' availabi...

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Muhammad H.

I learned so much in a short time! I enrolled the course while working full-time and still be able to finish and understand all the lectures. Easy and simple...