Professional Certificate Course in Strategic Planning and Analysis in Tourism
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Duration
2 Weeks
Pedagogy
Online
Professional Certificate Course in Strategic Planning and Analysis in Tourism
This Professional Certificate Course in Strategic Planning and Analysis in Tourism provides a comprehensive overview of strategic concepts in tourism. Participants will explore levels of strategic planning, stakeholder engagement theories, marketing evaluation, trends, and ethical considerations. The course offers a nuanced understanding of corporate social responsibility and cultural change within the dynamic tourism industry.
After the successful completion of the course, you will be able to learn about the following:
- Strategic Planning in Tourism and Hospitality – Concept, levels,
- Stakeholder Engagement, Theory, analysis, and types
- Evaluation of Marketing and Promotional Campaigns
- Marketing trends
- Corporate Social Responsibility
- Business Ethics in Tourism
- Cultural Change In The Tourism Industry
- Socially Responsible Tourism
Accreditation
All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.Entry requirement
There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience,
- Tourism Managers and Executives
- Hospitality Industry Professionals
- Marketing and Promotion Specialists
- Destination Management Professionals
- Tourism Policy Analysts
- Business Development Specialists
- Travel Agency Owners and Staff
- Academic Researchers in Tourism
- Cultural and Social Responsibility Advocates
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What you'll learn
Module 1
Strategic Planning And Analysis In Tourism
This Professional Certificate Course in Strategic Planning and Analysis in Tourism provides a thorough exploration of strategic concepts crucial for effective tourism management. Participants will gain insights into the levels of strategic planning, engage with stakeholder theories and analysis, and evaluate marketing campaigns, keeping abreast of the latest trends. The course delves into ethical considerations, emphasizing corporate social responsibility in tourism, business ethics, and the cultural dynamics that drive change in the industry. As a result, learners will emerge with a comprehensive skill set, ready to navigate the complexities of strategic planning and analysis in the ever-evolving landscape of the tourism sector.
Testimonial
Discover the success stories of learners like yourself
Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.
Vanessa M.
Very interesting course with good examples to illustrate the ideas. The content is explained in a clear way
Ma.Veronica C.
Happy to complete this course. Notes and recorded videos are clear and easy to understand plus I can access the website anytime, at my own convenience. I also a...
Muhammad W.
MSBM is one of the best online learning platform available for students to learn and earn shareable certificate. The fees they are charging is also lower than m...
