Professional Certificate Course in Introduction to Marketing Communication

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Professional Certificate Course in Introduction to Marketing Communication

The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns.


After the successful completion of the course, you will be able to learn about the following,

 

  • Marketing Communications.
  • The Role Of Marketing Communication.
  • The Marketing Communications Mix.
  • Effectiveness Of The Promotional Tools.
  • Management Of The Promotional Tools.
  • Word-Of-Mouth Communications.
  • Branding.
  • Process Of Diffusion.
  • Framework for analyzing marketing communication process.

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Public Relations Professionals
  • Sales Professionals & Media Planners
  • Entrepreneurs & Market Analysts
  • Marketing& Brand Managers
  • Marketing Communication Specialists
  • Product Managers
  • Marketing Researchers
  • Copywriters & Graphic Designers
  • Digital Marketing Specialists & Social Media Managers

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What you'll learn

Module 1

Introduction To Marketing Communication

The aim of this course is to provide learners with a comprehensive understanding of the role and importance of marketing communication in the success of a business. Through this course, learners will develop a fundamental understanding of the principles and techniques involved in effective marketing communication and its various components. They will also gain practical experience in planning and executing marketing communication campaigns.

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Ahmed W.

This course was well set out, very easy to understand and highly recommended it to anyone who is wanting to up skills in this area of work. It allowed me to stu...

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Robert V.

I truly enjoyed the Strategic Management and Leadership Level 7 course and it provided me with a clear insight and helped me in my daily work as Plant Managing ...

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Eva R.

I found this course very useful and it helps me in every field not only work . It helps me taking decisions on logical and accurate basis and taught me how to a...