Professional Certificate Course in Brand Equity and Brand Value

Upskill, reskill or pursue a passion with relevant courses across every subject, whether you're a beginner or already an expert.

Duration

2 Weeks

Pedagogy

Online

Professional Certificate Course in Brand Equity and Brand Value

The "Brand Equity and Brand Value" course provides a comprehensive exploration of brand valuation, equity, and strategic management. Participants gain insights into measuring brand equity, understanding internal versus external branding dynamics, effectively managing diverse brand portfolios, and examining influential models like Aaker's and Interbrand's impact on brand valuation methodologies. This course equips learners with essential tools to assess, enhance, and capitalize on brand worth in the modern business landscape.

 
 

Accreditation

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

Entry requirement

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

  • Marketing Managers
  • Brand Strategists
  • Advertising Executives
  • Product Development Managers
  • Market Researchers
  • Brand Analysts
  • Business Consultants
  • Digital Marketing Specialists

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What you'll learn

Module 1

Brand Equity And Brand Value

"Dive into the essence of 'Brand Equity and Brand Value.' This course unpacks the layers of brand equity, loyalty measurements, internal versus external branding strategies, effective portfolio management, and renowned models like Aaker's and Interbrand's impact on brand valuation, providing a comprehensive understanding in a concise format."

4 Lectures
1 Quiz

Testimonial

Discover the success stories of learners like yourself

Where learning goes beyond acquiring new skills to also deliver an enjoyable experience.

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Layal A.

A very interesting and valuable experience. I found the course interesting, challenging, and rewarding. I learnt a lot and it gave me a good grounding in the ba...

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Ahmed W.

This course was well set out, very easy to understand and highly recommended it to anyone who is wanting to up skills in this area of work. It allowed me to stu...

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Anonymous

Dear MSBM,, I would be happy to provide you with some positive feedback for your university's executive MBA program! 1- The executive MBA program at your...